Working with teams and individuals to harness their authenticity to improve life and work.


Working with teams and individuals to harness their authenticity to improve life and work.



Julia Wuench

author | teacher | facilitator

I am a life-long learner, ambivert and empath. I have been through many career and life transitions, but no matter my function, I have always been a coach and teacher first. An adopted North Carolinian and Duke MBA, I have loved what this region has to offer, professionally and personally.

Why “authenticity”?

When we do the work to embrace our truest selves and are honest about the unique things that make us tick, some remarkable things happen: We find work that fulfills us. Our businesses are more successful. We strengthen our relationships with others. We feel self-love – and all of these elements bring us greater joy in our day-to-day lives. Using a positive psychology and strengths-based approach, TAG provides critical “soft-skills” training to teams.


An emphasis on entrepreneurship and social impact.  I bring considerable expertise in launching entrepreneurial ventures, as well as consulting in the social impact space. Many of my clients are toying with the idea of starting their own firms, or are looking to get more involved in social impact.

I live with my brilliant husband and silly labradoodle in Chapel Hill. We are also co-founders of Eastcut Sandwich Bar, a restaurant in Durham.

Let's grow authentically together!


Human-centered, always.



Help your team perform at the highest level.

We work together using a strengths-based, positive-psychology based approach.

  • Assessment tools

  • 1:1 sessions

  • Choose your own package

  • Walk away with deliverables and strategies that will make you stand out as a superb leader


Find success doing what you love.

We work together to help you find what brings you joy, and turn our findings into your day-to-day professional reality.

  • Custom intake questionnaire

  • 1:1 sessions

  • Choose your own package

  • Walk away with deliverables and strategies that will make you stand out from the pack


Empower your team to function more effectively through:

  • Gallup StrengthsFinder Facilitation

  • Combat Imposter Syndrome

  • The Positive Power of Failiure

  • Thinking Small, Growing Big

  • Becoming an Expert at Informational Interviewing

  • Goals Setting

  • Authentic Networking

  • Authentic Communication on Teams

  • Work/Life Balance

  • Design Thinking to Spark Creativity on Teams

  • Improvisation for Business Leaders


Custom workshops available upon request.


“Hard times arouse an instinctive desire for authenticity.”

Coco Chanel



Julia has been an incredible guide for me as I explore where I’m going in my career. She’s helped me translate my skillset into a powerful resume that got me noticed by a dream company. But what made my experience with Julia exceptional was her coaching me for a very extensive interview I recently had. She led me through a mock interview (that turned out to be insanely accurate to what the actual interview was like) and provided feedback that was insightful and tangible. Can’t wait to continue working with Julia!”

- BH

“Successful coaching requires walking a fine line between pushing someone out of their comfort zone - to facilitate growth - while being adept at recognizing where a client needs more support and guidance. Julia has the ability to provide insightful direction while maintaining a human and thoughtful connection. Working with her on interview prep gave me the added confidence I needed to present myself and my experience in the best light and helped me to prepare for unexpected twists and turns in the hiring process. She was a pleasure to work with.”


“Working with Julia was inspiring, transformative, and fun.  After listening carefully to my situation, she asked a few incisive questions that helped me reframe my challenges and think productively about next steps. I would recommend her to anyone looking to make positive changes in their career!”

- MK


let's talk.

Email me at to learn more.