At 23, Ashley Olafsen already has eight years of entrepreneurial experience under her belt.
At 15, Olafsen grew frustrated by the lack of conversation surrounding teenage body image, mental health, and self-esteem. So, a year later she co-founded an organization called MOVE (Motivate. Overcome. Value. Empower.), a summer program that focuses on teaching young girls the importance of topics such as leadership and self love.
After giving dozens of workshops, leading six summer programs, writing two books, and delivering one TEDx Talk, Olafsen was ready for a change. While she loved empowering young women, she found that she was ready to take a step back from the spotlight.
She went on to work full-time doing behind-the-scenes work for a successful business coach. While the job itself didn’t work out, she realized something crucial: she loved the types of tasks that many solopreneurs (particularly coaches and speakers) felt drained by. Content creation? Business development outreach and research? SEO? Website design? Copy editing? New client administrative tasks? Bring it on, she thought.
Armed with this new passion, in 2020 Olafsen founded Visionaria Consulting, or as she describes it, “the one-stop-shop for anything a female solopreneur may want to outsource.”
“In conducting market research, I determined that there are many small business owners who can’t afford to pay an administrative or marketing person full-time,” Olafsen says, “and they probably don’t need someone full-time either.”
Visionaria Consulting is an as-needed resource for solopreneurs who are busy, overwhelmed, and could benefit from an enthusiastic, encouraging team to lean on and delegate to.
“Visionaria is the Italian word for Visionary,” Olafsen says. “I want to work with Visionaries who have a vision and passion, but just need a little support with the execution.”
Visionaria provides search engine optimization (SEO), website design, content creation, media relations strategy and support, research and more.
Today, Visionaria is a team of six young women, all with their own expertise.
Visionaria Consulting client Haley Hoffman Smith is a podcast host, author, and TikTok content creator with over 75,000 followers. “As a one-woman-team, it can sometimes feel really overwhelming to have to be a jack of all trades and know how to do everything in your business – the web development, landing pages, and so forth,” explained Hoffman Smith. “I really prefer to save my time and my mental energy for my creative processes – which is why having Ashley and her team in my back pocket is so helpful. They’re like my secret weapon!”
If you’re a solopreneur who needs a go-to group of experts, and a team of professional cheerleaders to support you, “look no further,” Olafsen says.